YES! This article talks about the use of storytelling and narrative to persuade and convince people. This is exactly what I am talking about - and I therefore completely agree. The egyptians mastered this technique - capturing our imaginations with myths and stories of the devine.
The story of Osiris - A 3,000BC social media tactic?
What's even MORE surprising - the structure they lay out in the slideshare article has remained relatively unchanged.
- A Hero to drive the action
- An Antagonist to challenge
- A movement of awareness or enlightenment
- and finally transformation.
You don't have to follow this structure (but it would be fun to try to fit this character arch into - say - GE's brand story - very entertaining indeed), however the classics have always worked and will always work for a good reason!