Sometimes the ad goes beyond the brand completely.
Read MoreThe Blog of Babel
This site sits on the crossroads of Languages, Linguistics, Social Media Market Engagement, Marketing Strategy, Innovation Strategy, Creativity Theory, Ancient Mythology & Egyptology. Its a very small crossroads in the middle of cyberspace - so stay for a while - pull up a chair and coffee.
Brand as Religion: Pioneering Examples in Brand Engagement
If brand were a religion, than these pieces would be the great works used to convert and inspire. These would be the cathedrals, artwork and idols created in pursuit of a higher purpose.
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