Very clever tactic by Ireland's government. They are beginning to incentivize businesses to go online and become more social - a new angle for government. Find article here.
“The strategy outlines and guides on the role of both society and government to leverage technology for the best results for Ireland. In its initial phase, the strategy focuses on stimulating indigenous economy by helping small Irish businesses expand online, preparing citizens for the next generation of jobs, and bringing the benefit of digital technology to everyone.
Encouraging more people and businesses to get online is the goal at the heart of the National Digital Strategy, wrote Pat Rabitte, Minister of Communications, in the foreword of the strategy. “My ultimate goal is the optimal economic and social use of the internet by Business, Government, and Individuals”, he declared.
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